You can pick any item that is in stock and uses Amazon's fulfillment service. Pick the rewardsĪmazon Moments' digital rewards include product discounts and Amazon credit while its physical rewards are simply free products. Whereas if you're promoting an established app consider rewarding those who upgrade or refer their friends. For example if you launch an app reward users who download it or make their first in-app purchase. Try to choose important milestones that contribute to your current needs. These actions can include anything from watching a video on your website to signing up for a subscription in your app. Choose the 'moment'įirst off you need to select the trigger or action that you want your audience to complete in order to receive a reward. Once this is done you can use the self-service interface to set up a campaign in just four steps. However you will need your development team to integrate the Moments API with your app orwebsite. With Amazon Moments you don't need to source rewards ororganizefulfillment. USA TodaySoundCloudTikTokand PlayStation have all used itto great effect. That's why Amazon Moments is particularly popular among mediaorganizationsand gaming platforms. However it isn't suitable for retailers or D2C brandsthat compete with Amazon for sales. So whether you run an international brand or a small business you can use Amazon Moments to encourage customers to take specific actions. How does AmazonMoments work?Īs a consequence of Amazon's global presence brands can send rewards to customers in over 100 countries around the world. In terms of physical rewards The Washington Post ran an acquisition marketingcampaign which saw new subscribers receive an Amazon Echo Dot. Likewise the Discovery Channel gave a $25 Amazon credit to users who streamed 10 hours ofprogrammesin its app. Incentives are usually linked to specific actions that take place on your website or app.įor example Disney gave players of its 'Disney Heroes: Battle Mode' game a $5 Amazon credit once they reached level 15. What is Amazon Moments?Īmazon Moments is a self-service tool that allows marketers to increase engagement by offering customers digital and physical rewards. With these impressive statsin mind let's take a look at how Amazon Moments works and what it can offer your business. Since then the Discovery Channel has usedthis innovative loyalty featureto increase app downloads by 73% World of Warships used it to double its referrals and Disney used it to increase one game's revenue by 680%. Back in 2019 Amazon first launchedAmazon moments.
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